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Premium Themes on WP.com, the backstory

It’s kind of¬†appropriate¬†this is my first post here on Themeshaper, given I first kicked off discussion of a WordPress.com theme marketplace four years ago. (It’s funny to see some of the comments there, some of the same cast of characters.) The terms we’re launching with are the same as in that post, an even split, but the opportunity is much larger. When I wrote that post I talked about the 1,736,206 potential customers for a theme, we’re now approaching 17 million blogs almost 10x that size. In fact we now add a new 2007-sized-WP.com every two months.

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