Last week, in light of the Evernote hack and a few others, I took the time to finally update all of my passwords to using 1Password. It’s a fantastic app that does its job very well, and I had tried it once before, but was turned off by the pop-ups, alerts, autosubmit, and the cluttered mess that auto-save created with my account (I’m OCD like that). Even though I needed to use the service, I tabled 1Password until I had “some time to get it setup correctly” (aka never, unless a security scare prompted me to).
I realize that this is similar to an issue that many newer users face in selecting themes. Often, users peruse new themes by their screenshots or demo sites, settle on one that’s especially appealing to them, and activate it only to find a stripped-out half-version of the theme due to unset (or too-set) options, missing content, page templates… the list goes on and on. I had always viewed those as first-world user problems – that people would complain about having too many options available or not having their complex site “just work” right out of the box – until I was faced with a similar issue and gave up without a second thought… and mine revolved around personal security, not a blog of pictures of my dog. :)
Hero demo site on WordPress.com vs. User theme activation
All of my complaints with 1Password were feature-related, not bug-related, which in particular resonated with me. A developer, or team of developers, had built these features, turned them on by default, and left them up to me to turn off. They’re cool features that I’m sure people like to use, but they’re not integral to the app, and they cluttered my new experience to the point that I walked away. This of course brought me back to something Takashi mentioned in his post about further, where one of our teammates, Philip Arthur Moore, compared theme options to a native app’s preferences and how a number of users probably never touch them:
“I wonder how many “normal” computer users start a program and never even look in the preferences page. It’s like, they open the program and that’s what they get… It makes me think themes out of the box should just work and theme options should be viewed like preferences sometimes… Food for thought.”
I’m not advocating the removal of special features from themes (or even screenshots) – I’m still a huge believer that these are some of the biggest selling points for users – I’m just wanting to keep the discussion going of where the line is between “feature” and “integral part”. It very likely shifts on a theme-by-theme basis (a banner image on Superhero, the homepage template on Responsive, or just simply a first post in a theme like Minimalizine), and I think that there are probably a number of ways that we can make a theme either “just work” or better hold a new user’s hand through the setup of those integral parts. It’s easy to forget the first time we stepped inside the WordPress admin. I don’t know about you, but I’m comfortable saying that I was pretty lost. If making the web a more open place is ultimately our goal, I think encouraging the next generation of new users to stick with it as they start out is a great first step.