Coming Soon: My Personal WordPress Theme Starting Point

I will soon be releasing the hacked-up version of The Sandbox that I’ve been using as a starting point to develop free and custom themes. For free. On Google Code. As an open source project. Since I have different goals than the Sandbox creators (and not as much skill!) I won’t call my changes improvements but they are changes you may appreciate:

  • Search Engine Optimization
  • A grid-based starting point
  • CSS Reset and Typography based on Blueprint
  • Markup allowing even more CSS madness than The Sandbox
  • Theme Options
  • More Page Templates
  • More widgetized areas
  • More Microformats
  • Popular Plugin Integration

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The Future of Premium WordPress themes

It’s prediction time: The Premium WordPress Theme phenomenon has approximately one year left before collapsing entirely, leaving a rather large hole between completely free WordPress themes and custom themes $1500 and up. If you’ve got a “Premium” WordPress theme waiting in the wings I advise releasing it sooner rather than later. As in, now.

Before I explain myself let’s get one term straight: Premium. I’d rather use the compound “pay-for-use” because more often than not “Premium”, when it comes to WordPress themes, simply means “it costs money” and not “of superior quality”. This isn’t true for everyone of course. But it is certainly true of some (and will increasingly become true of more as the market becomes saturated).

Alright, that out of the way let’s get on with the doomsday WordPress theme market scenario. This week theme designer Justin Tadlock released a jam-packed WordPress-as-CMS style theme called “Options“. The download package is just a mess—in the best way possible; Justin’s got extra widgets, sub menus, javascript tabs, page templates and integration with popular plugins and web services, all wrapped up in a fairly clean design ready for customization. Way to go Justin.

Oh, and Options has one more feature. It signals the end of the Premium WordPress theme market.

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