This is the scenario: a new visitor, or a visitor returning after some absence, reads through the main page of your blog and clicks a “previous entries” or “older posts” link. Who is this visitor? What do we know about them? Well, 1. they want to read more content (congratulations!) and 2. (in the case of the returning visitor) they’re not subscribing to your blog.
How can we remind them of the benefits of subscribing at just the right moment, when the benefits are clearly apparent? Easy. Use a WordPress conditional template tag.
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